May 14, 2021
Good Morning.
Today’s roundup:
1) Facebook stays free only if users allow their online activities to be tracked, says company.
2) Bing’s new shopping features emphasize comparison shopping.
3) Amazon’s ads business is generating nearly $7 billion a quarter, and growth is accelerating.
Amazon’s “Other” unit, which is primarily made up of advertising but also includes sales related to its other service offerings, brought in more than $6.9 billion in the first quarter, growing 77% year over year.
Amazon reported first-quarter results Thursday that smashed analyst expectations.
The digital advertising hot streak aided by stay-at-home trends has evidently lasted into the first quarter, as travel starts to return and ecommerce spend persists, with companies such as Facebook and Alphabet seeing blowout results for their ads businesses.
4) Facebook considers telling users enabling tracking keeps app ‘free of charge’.
5) The Google Ads API shutting down in 362 days.
6) YouTube is a media juggernaut that could soon equal Netflix in revenue.
7) Amazon Posts: Your complete guide.
8) TikTok introduces Lead Generation to enable businesses to reach and drive customer acquisition with ease.
9) Many online shoppers are using guest checkout over data privacy fears.
10) YouTube tests new timed comments in video playback to provide more context and maximize engagement.
11) LinkedIn has boomed to nearly 800 million members, and 5 other key takeaways from Microsoft’s Q3 earnings.
12) Google: Adding images to your pages won’t make you rank higher.
13) Scouring billions of links for 6 years showed us the web is both expanding and shrinking.
14) Local justifications are a big deal and you can influence them.
15) Traffic growth rankings for US websites [Case Study]
16) From homemade tripod to 2.8 million subscribers: ‘Village Food Secrets’ is one of Pakistan’s leading creators.
17) People are learning their real bra sizes thanks to a calculator that’s gone viral on TikTok.
18) Seven first-party data capturing opportunities your business is missing out on.
19) How to use Facebook ads and organic content to build awareness.
20) Apple to ban apps that offer rewards for enabling tracking.
More insights to explore…
Fortnite made more than $9 billion in revenue in its first two years.
11 Facebook post ideas to help increase engagements for businesses.
How Zapier grew signups and activations from their blog by 400% in 1 year.
What can we learn from the fintech marketing boom?
Have an awesome weekend!
— Itay Paz
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