Morning Dough
To: Dough Readers

CONTENT MARKETING

16 of the Biggest Threats to Content Marketing Success

Do you want the good news or the bad news first?

Actually, you don’t need to answer. The good news is the bad news and the bad news is the good news.

So what’s the actual news?

We asked the experts presenting at the upcoming Content Marketing World to name the biggest threat to content marketing success. Here, we share 16 of them. The news? Most of them fall under a singular theme.

And it isn’t technology, social platforms, formats, quantity, quality, grammar, or anything of the like.

Most of the big threats to your content marketing success come from your company.

Yep, that’s right. It’s your team, the executive suite, the sales department, etc.

As Adam Morgan, executive creative director, Adobe, says: “We will destroy (content marketing) from the inside first.”

That’s why it’s both bad and good news. While they are serious threats, the solution is within (or closer to) your grasp.

Here are 16 of the biggest threats, including a handful that fall outside the internal problem theme, along with ideas for how to fix them. (Both the threat [sometimes simply stated in the header] and fix are from the noted speaker.)

Read more here.

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