ONLINE ADVERTISING

What is CPM? Cost Per Mille

What is CPM? Cost Per Mille

CPM stands for “Cost Per Mille” but the actual meaning is “Cost Per Thousands Impressions”. CPM is the dollar amount (or other currency) which you are paying for advertising per one thousand impressions for your advertising. For example: if you’re advertising cost is $5 CPM, it means you’re paying $5 for every 1,000 impressions of your ad.

CPM is one of the most common online advertising term used.

What is eCPM?

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