ECOMMERCE

What are the Best Price Comparison Engines to Increase Ecommerce Sales?

Comparison shopping engines (CSEs) give ecommerce merchants the opportunity to attract new customers, increase sales, and go head-to-head against the competition.

In this guide, we’ll explain what comparison-shopping engines are, tell you about some of the best platforms available, and show you how to get your products listed.

Discover:

* What are price comparison engines?
* How do price comparison sites work?
* 17 top price comparison websites
* The cost of price comparison shopping engines
* Getting products listed on price comparison websites
* What is the best price comparison app?
* What’s the best price comparison site?
* Grow your business with price comparison sites
* What are price comparison engines?

Comparison shopping engines are channels for collecting product information, including pricing, from participating retailers and then displaying that collective information on a single results page in response to a shopper’s search query. This lets shoppers compare pricing, shipping options, and service from multiple retailers on a single page and choose the merchant that offers the best overall value.

For example, let’s say I’m looking for a Rubik’s Cube and want to see what my options are, or maybe find the best price. I can go to Google Shopping (one of the most popular CSEs around) and initiate a search. Here’s what comes up:

What is Google Shopping?

For ecommerce merchants, price comparison shopping engines are an opportunity to put your products in front of very interested buyers. These aren’t people glancing at a virtual storefront like a window shopper at the mall. Price comparison site users typically have already made the decision to buy and are simply looking for the lowest price. With their high intent to purchase, comparison shoppers often are an ideal audience for promoting your products.

How do price comparison websites work?

On the consumer side, price comparison sites work much like a search engine—the difference being price comparison engines will show products side-by-side and how they stack up against one another in terms of pricing. Typical search engines generally serve up straightforward results without sorting by price or showing comparisons.

On the business side, each price comparison site is a little different. Essentially, you pay a certain fee, submit the required content (product photos, URL, price, description, etc.), and list your products. Your products will then show up for relevant searches along with comparable products, ranked by price.

This is helpful for informing your pricing strategy. You don’t want to be priced too much above similar products, but you need to make sure you charge enough to turn a profit.

17 Top Price Comparison Websites

1) Google Shopping

2) PriceGrabber

3) Shopping)com

4) Shopzilla

5) Become

6) Bing Shopping Campaigns

7) Pronto

8) Bizrate

9) Amazon Sponsored Products

10) Camelcamelcamel

11) ShopMania

12) BuyVia

13) ShopSavvy

14) Yahoo Shopping

15) Pricepirates

16) MyShopping Datafeed

17) Idealo

 

Read more here.

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