What is Blackhat?

Blackhat refers to a set of practices and activities that are used to achieve override search engines and online advertising platforms’ terms of service in a way that allows them to increase visitors to websites or get ad campaigns activated that would not have been approved otherwise.

Blackhat strategies to increase a website’s PageRank in a search engine result page (SERP) are called Blackhat SEO.

These Blackhat list of tactics and strategies employed by black hat practitioners have been openly denounced on all online advertising platforms including Google’s Webmaster Guidelines and Bing’s Webmaster Guidelines.