10 Tips for Creating Effective Google Ads on a Small Budget
Source: Google Ads screenshot
When you’re a small business owner, there’s a lot of things you can spend money on to promote your business and the good news is, you actually don’t need to spend a lot to live large on the Google results page.
Whatever your budget, you’ll be able to reap the benefits of this powerful advertising tool.
Google dominates the search engine market share, with 2.5 million searches happening every second. On average, Google Ads generate two dollars for advertisers for every dollar spent.
If you’ve got a small budget and big conversion dreams, you need to be armed with the best tips to create Google ads that make a serious impact with every cent when on a limited budget:
- Set a clear objective
- Build a great structure
- Rack up a high quality score
- Target long tail keywords
- Make sure your landing page is optimized
- Don’t spread yourself too thin
- Let automation work for you
- Embrace extensions
- Think negative
- Measure everything
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