Morning Dough
💰 “Shadow Traffic”
To: Dough Readers

August 19, 2020

Morning Dough

Happy Wednesday and Happy National Hot and Spicy Food Day. I remember the funny Seinfeld episode “The Jimmy” (aired on March 16, 1995), where George Costanza enjoys his Kung Pao Chicken: “George Likes His Chicken Spicy”.

Have an awesome Wednesday!
— Itay Paz

WORDPRESS

Source: SEJ

Thousands of WordPress publishers sites have become broken since updating to WordPress 5.5. WP 5.5 deprecated support for jQuery Migrate may have caused at least 10,000 broken sites. An issue with how themes handle pagination is causing other sites to break after updating to 5.5.

But you can fix this.

Read more here.

PBN NETWORK

Source: SEJ

Most SEO pros don’t ask about private blog networks because they’re afraid of what others might think. Here’s your chance to learn everything you’ve ever wanted to know about PBNs.

Private Blog Networks, or PBNs, can either be a useful tool in your efforts to rank a website or an immoral tactic on par with terrorism, depending on who you ask.

Read more here.

EMAIL MARKETING

Source: CoSchedule

How many times did you hear that “the answer is within the numbers” and truth to be told, its true. If you look at the right numbers, you can always learn and find the answers or solutions for your problem or how to improve your results, in this case, your email marketing results.

Email is being questioned as a marketing channel every year. And yet the numbers show that it is stronger than ever, especially on these days and this is exactly why you should know more about email marketing’s numbers.

Read more here.

WORK FROM HOME

Source: Ted.com

In these days, you’re not only required to find physical place for a home office or a working station but also to change your mindset into a ‘Work From Home Mindset’

TED Talks has created a cool playlist called: ‘How To Get Into A Work-From-Home Mindset’ that includes insightful talks for your mindset.

Get the TED Talks “Get Into A Work-From-Home Mindset” playlist here.

TRAFFIC

Source: WNIP

Getting the complete picture of your traffic has always been challenging. Dark traffic first popped up in 2012, when it became clear that traffic stripped of its referrer information was categorized as “direct.” Dark traffic has grown with the rise of HTTPS and the increasing prevalence of private messaging systems (Slack, WhatsApp, and the like).

While campaign tracking helps identify some dark traffic, there’s a new wrench in the gears of our analytics: shadow traffic.

Read more here.

WHAT ELSE IN THE OVEN

Google to Remain Default Search Engine on Firefox (SEJ)

Practical Tips To Transition Your Ecommerce Business In The Second Half Of 2020 (ClickZ)

New Google Search Console Insights For Content Creators (SEJ)

How To Prepare Your E-Commerce Ad Strategy For An Uncertain Q4 (MarTech Today)

How to Display Your Facebook Timeline in WordPress (wpbeginner)

How to Choose The Right Keywords For Your LinkedIn Profile (Kimgarst)

GOOGLE ADS

Source: Google Ads screenshot

When you’re a small business owner, there’s a lot of things you can spend money on to promote your business and the good news is, you actually don’t need to spend a lot to live large on the Google results page. If you’ve got a small budget and big conversion dreams, you need to be armed with the best tips to create Google ads that make a serious impact with every cent when on a limited budget.

Read more here.

INSTAGRAM

Source: webengage

Want to know if your Instagram Stories content is working? Wondering how to make sense of Instagram Stories Insights? In order to answer these questions, its best for you to get familiar with the seven key Instagram story metrics that reveal what content is the users’ interest, where interest may have dropped off, and whether people are taking action and engaging with your stories.

Read more here.

Itay Paz

Itay Paz
Founder & CEO
Morning Dough
Follow Itay: Twitter / Facebook

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POBox 1822, Kadima, 6092000, Israel

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