Morning Dough
To: Dough Readers

INSTAGRAM MARKETING

How to Analyze Instagram Stories: 7 Metrics to Track

Source: webengage

Want to know if your Instagram Stories content is working? Wondering how to make sense of Instagram Stories Insights? In order to answer these questions, its best for you to get familiar with the seven key Instagram story metrics that reveal what content is the users’ interest, where interest may have dropped off, and whether people are taking action and engaging with your stories.

These seven key Instagram story metrics can help you better understand how your audience is interacting with your content and inform future content. If you’re feeling overwhelmed by analyzing all of the engagement metrics at once, focus on one at a time until you find what works for your content delivery and audience.

You could start with the Instagram story completion rate to help determine your optimal number of slides. Or you could explore your engagement rate and measure the number of replies you receive at the end of each story.

Read more here.

YOU MIGHT ALSO LIKE...

Consumed in 5 minutes or less
Get the daily email that makes online marketing news clear, actionable and enjoyable while making more dough.