How To Prepare Your E-Commerce Ad Strategy For An Uncertain Q4
Source: Martech Today
What your eCommerce ad strategy should look like for Q4 based on COVID-19’s impact in the first half of 2020 and predictions for the quarter.
This year has been one of the most uncertain and capricious years ever for eCommerce. As businesses look to recover from the early effects of COVID-19, eCommerce advertisers must ask, “what happens next?”
While signs point to a slow recovery of jobs and purchasing in Q4, there is also a chance the U.S. will see another shutdown later this year impacting the economy and eCommerce in a similar way to March and April. On top of this, Prime Day has likely moved from Q3 to Q4, creating unprecedented crossover with the holiday buying season.
What does all of this mean for your eCommerce ad strategy? First, let’s look at how COVID-19 has shaped the industry so far this year and what changes we still expect to see.
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