How to Create Better Google Ads?
Wondering what makes good ad copy? Check out these PPC ad copy examples and you’ll know instantly what differentiates a winning ad copy from one that flops.
You might think it’s just a few words, but ad copywriting can determine the success or failure of your ad campaign. Whether it’s text in a Google ad or in a Facebook advertisement, your website’s traffic is dependent on the messages you send out. So, if you’re looking for PPC ad copy examples to learn a few things yourself, you’re in the right place.
A good ad copy showcases the benefits and features of your product along with answering customer’s questions. Typically, it’s short and simple and yet powerful enough to make readers take an action.
So, in this post let’s discuss the soup to nuts guide on ad copy. Here’s a peek at what you’ll learn today:
* What are Ad Copies
* How Do I Write a PPC Ad Copy?
* 11 PPC Ad Copy Examples to Inspire Yours
* What are Ad Copies?
Advertisement copy refers to the written content that goes inside a digital advertisement.
Since copywriting serves both sales and marketing purposes, an ad copy’s goal is to catch the attention and interest of readers. To this end, ad copies talk about what value a product or service can provide and what someone has to do to drive benefits from it.
Put simply, an ad copy makes your target audience take an action by talking about the benefit of doing so. It typically includes any information a potential customer would like to know about a product along with a CTA.
Related: 11 Tips for Creating a Custom Google Ads Dashboard to Track PPC Performance
How Do I Write a PPC Ad Copy?
You must have seen ads with written text along with an accompanying design in different areas on the internet. This is because ads run on social media platforms, websites as well as on search engines.
Read more here.