What Are Callouts?

What Are Callouts?
Google Callouts is Google Ads ad extension enabling advertisers to add more text to their ads to spotlight free shipping, discounts, price matching and more, like sitelinks, but without the links.

What is Callout text
In publishing, a callout or call-out is a short string of text connected by a line, arrow, or similar graphic to a feature of an illustration or technical drawing, and giving information about that feature.

How to Use Google Callouts?
Callout extensions let you include additional text so you can show more detailed information about your business, products, and services. This article explains how to create, edit, remove, and schedule callout extensions.