Google Ads Quality Score: How It’s Calculated & 5 Ways to Improve Your Score

You’ve narrowed your keywords, written compelling ad text, and created a great landing page. But when you check your Google Ads Quality Score, you find it’s below average.

Don’t panic. Though a low Quality Score can translate to wasted ad budget and poor campaign performance, there’s lots you can do to improve it. Before you start, though, it’s important to know how Google is grading you and why it’s so important.

What is Google Ads Quality Score?

Quality Score is a form of measurement used by Google Ads to inform advertisers of the likelihood their campaign will perform well. From 1-10, Google grades campaigns in three areas: keywords, ads, and landing pages. With this estimate from Google, advertisers can work to improve areas of their campaign that may improve Ad Rank. Quality Score can be viewed in the “Quality Score” column of a Google Ads report:

Read more here.

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