What is Viral Marketing?

What is Viral Marketing?

What is Viral Marketing?
Viral marketing is a word-of-mouth or organic marketing strategy that facilitates and encourages users to pass along a marketing message or content using technologies such as email marketing, instant messages and social networks to promote a product or a service.

Viral marketing refers to how consumers spread marketing information about a product or a service with other consumers, much in the same way that a virus spreads from one person to another.

Viral marketing depends on a high pass-along rate from person to person. If a large percentage of recipients forward something to a large number of friends, the overall growth snowballs very quickly. If the pass-along numbers get too low, the overall growth quickly fizzles.

What Makes Something Go Viral?

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How to Go Viral on Quora?