What is the Google ‘People Also Ask’ box?

People also ask (PAA) boxes have been becoming more prevalent over the past few years.

In fact, according to Ahrefs’ Keywords Explorer, 43% of search queries now show a PAA box.

In this guide, we’ll talk about how you can rank in PAA boxes, whether you should even bother, and other ways they can help your SEO.

But first, the basics…

What is the ‘People Also Ask’ (PAA) box?

Is it worth trying to rank in PAA boxes?

How to rank in PAA boxes?

Other ways to use PAA boxes to improve SEO

What is the ‘People Also Ask’ Box?

The ‘People Also Ask’ (PAA) box is a Google SERP feature that answers questions related to the user’s search query. Each answer comes from a web page, and Google provides a clickable link to the source below each one.

Four things to know about ‘People Also Ask’ boxes

Before we talk about if and how you should pursue PAA rankings, let’s cover a few things to keep in mind:

* PAA boxes can appear in different SERP positions
* PAA questions are seemingly infinite
* PAA answer formats vary
* PAA questions always trigger the same answer

Read more here.