Morning Dough
To: Dough Readers

DIGITAL MARKETING

Which Company Uses the Most of Your Personal Data?

Source: Clario

We analyzed what personal data the world’s biggest brands are tracking to discover which company knows the most about us.

What brands are using weird and wonderful pieces of information to target you? We thought we’d find out. By compiling some of the world’s most-used apps and the data they take from you, we’ve characterized the companies that are using your identity the most.

But what do cookie pop-ups actually give websites access to? What data are we giving up everytime we click ‘accept’, and which businesses use the most of it?

Here are the companies that know most about you based on the percentage of data they collect.

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