Why does Your Website Have a High Bounce Rate?

It’s a question asked on Discussion Forums and Social Media every day.

It makes the shoulders of online marketers tense up and makes analysts frown with concern.

You look at your analytics, eyes wide, and find yourself asking; “Why do I have such a high bounce rate?”

So, visitors are leaving your website, buy why? And what is a high bounce rate, and why is it bad?

Well “high bounce rate” is a relative term, which depends on what your company’s goals are, and what kind of site you have.

Low bounce rates – or too low bounce rates – can be problems too.

Most websites will see bounce rates between 26% to 70%, according to a RocketFuel study.

13 Reasons Your Website Can Have a High Bounce Rate

Based on the data they gathered, they provided a bounce rate grading system of sorts:

25% or lower: Something is probably broken
26-40%: Excellent
41-55%: Average
56-70%: Higher than normal, but could make sense depending on the website

70% or higher: Bad and/or something is probably broken

The overall bounce rate for your site will live in the Audience Overview tab of Google Analytics.

Discover these 13 things that could be causing this and five tips to help reduce your high bounce rate.

Read more here.

Additional Links:

What is Bounce Rate?

How to I reduce my website bounce rate?

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