Glossary of Analytics Terms
Whether you’re a veteran marketer or just starting in the Analytics space, you can always learn new terms, lingo, acronyms, buzzwords and industry jargon are created every day.
This glossary of Analytics & digital marketing terms was created to help you discover everything you need to know, especially when everyday new Analytics terms emerge.
- AB Testing
- Blog KPIs
- Bounce Rate
- CDP
- Click Through Rate
- Conversion Optimization
- Conversion Rate
- Conversion Rate Optimization
- Conversion Tracking
- CRO
- Data Driven Marketing
- Exit Page
- Exit Rate
- Google Lighthouse
- Google Optimize
- Google Tag Manager
- Heatmap
- Intent Data
- Marketing Reporting
- Microsoft Clarity
- Qualitative Data
- Qualitative Research
- RFM
- ROI
- Sentiment Analysis
- Trend Analysis
- UTM Codes
- Website Heatmap
Glossary of Digital Marketing Terms by Topic
Affiliate Marketing |
Analytics |
Blogging |
Branding |
Business |
Business Marketing |
Content Marketing |
Digital Marketing |
Digital Products |
Domains |
Ecommerce |
Email Marketing |
Google Ads |
Lead Generation |
Making Money Online |
Online Advertising |
Online Events |
Podcasts |
Productivity |
Sales Strategies |
SEO |
Social Media Marketing |
Support |
Technology |
Tracking |
Video Marketing |
Webinars |
Website Building |
Website Design |
Website Hosting |
Website Traffic |
WordPress |
Other