What Is Google Optimize

Source: Google Optimize

What Is Google Optimize?

Google Optimize is a free tool to preform optimization of your digital activities including AB Testing. Whether it’s a custom-tailored message at checkout or a completely revamped homepage, Google Optimize will help you to improve your pages and funnels to increase customers’ engagement and your overall performance.

Built on Google Analytics: Test what matters. Use your existing Google Analytics site data to quickly and easily identify areas of your site that can be improved upon.

Advanced statistical modelling: Optimize uses Bayesian statistical methods to model the real-world performance of your experiments, giving you more accurate results.

Sophisticated targeting tools: Advanced targeting lets you deploy the right experience to your customers at the right time.