Glossary of Online Advertising Terms
Whether you’re a veteran marketer or just starting in the Online Advertising space, you can always learn new terms, lingo, acronyms, buzzwords and industry jargon are created every day.
This glossary of Online Advertising & digital marketing terms was created to help you discover everything you need to know, especially when everyday new Online Advertising terms emerge.
- Ad Blocking
- Ad Fatigue
- Ad Impressions
- Ad Network
- Ad Rank
- Ad Space
- Ad Tracking
- Ad World Conference
- Adsense Page RPM
- AdWare
- ARPU
- Banner Ad
- Banner Blindness
- Bing Ads Number
- Click Fraud
- Click ID
- Contextual Advertising
- Cookie
- Cookie Stuffing
- CPA
- CPC
- CPE
- CPI
- CPL
- CPM
- CPS
- CPV
- CTV Advertising
- Customer Acquisition Cost
- Customer Acquisition Cost
- Demand Side Platform
- Display Advertising
- DSP
- DV360
- Earnings Per Click
- ECPM
- Engagement Rate
- Facebook Ad Fatigue
- Gmail Ads
- Good Click Through Rate
- Good Conversion Rate
- Google Ads
- Google Local Service Ads
- Guerilla Marketing
- HTML5 Ads
- Interstitial
- KDI
- KPI
- Lookalike Audience
- Mouse Trapping
- Native Advertising
- Negative Keywords
- Pay Per Click (PPC)
- Pay Per Lead (PPL)
- Pay Per Sale (PPS)
- Programmatic Advertising
- Push Notifications
- Quality Score
- Real Time Bidding
- Rectangle Ad
- Rep Firm
- Required Response Rate
- Return Days on Ad Spend
- SSP
- Supply Side Platform
- Vertical Banner
- View Through
- Youtube Banner Ads
Glossary of Digital Marketing Terms by Topic
Affiliate Marketing |
Analytics |
Blogging |
Branding |
Business |
Business Marketing |
Content Marketing |
Digital Marketing |
Digital Products |
Domains |
Ecommerce |
Email Marketing |
Google Ads |
Lead Generation |
Making Money Online |
Online Advertising |
Online Events |
Podcasts |
Productivity |
Sales Strategies |
SEO |
Social Media Marketing |
Support |
Technology |
Tracking |
Video Marketing |
Webinars |
Website Building |
Website Design |
Website Hosting |
Website Traffic |
WordPress |
Other
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