What Is Conversion Optimization

Conversion optimization is the systematic process of increasing the number of website visitors who take a desired action such as filling out a form, registration or purchasing. Conversion optimization process involves understanding the visitors flow and movement throughout your website, the actions they take and what’s stopping them from completing your goals and becoming a conversion.

When it comes to internet marketing, you can generate more revenue in one of two ways. You can drive additional traffic to your site in order to increase sales, or you can improve the effectiveness of your site to boost sales with the same amount of traffic you’re currently receiving.

According to Wikipedia Conversion Optimization definition is: “In internet marketing, conversion optimization, or conversion rate optimization (CRO) is a system for increasing the percentage of visitors to a website that convert into customers, or more generally, take any desired action on a webpage. It is commonly referred to as CRO.”

Conversion Rate Optimization – 8 Tips for Success