What is Heatmap?

Source: Microsoft Clarity

A heatmap is a data visualization technique that shows in a graphical representation the magnitude of a phenomenon as color in two dimensions, used to show user behavior on webpages and apps.

Heatmap variation of color may be by hue or intensity, giving obvious visual cues to the reader about how the phenomenon is clustered or varies over space.

What is a Heatmap Used For?
A heatmap is a graphical representation of data that uses a system of color-coding to represent different values to help in understanding the user behavior within webpages and applications. Heatmaps are used to show visitors activity on websites or webpages, they are used to show where users have clicked more on a page or how far the visitors have scrolled a page.

What are the Types of Heatmaps?