What Is Conversion Tracking

Conversion tracking is the process of monitoring when a website’s visitors take action toward the completion of a set goal and creating a conversion. Conversion tracking monitors conversions such as newsletter signups, website registration, downloading a content offer, installing an app or a software, adding an item to a cart or completing a purchase. Conversion tracking is the only way for a business to measure and determine the effectiveness of marketing activities such as advertising campaigns, design changes etc’ as consumers move toward completing the goal and creating a conversion.

What Conversion Goals Should Be Tracked?
The conversion tracking goals, tracked by conversion tracking tools like Google Analytics, are direct people to a physical store location, increase site visitors, downloading a file, installing an app or a software, contact a business via call or message, add item to cart, completing a purchase, signing up for emails updates or a newsletter, playing a video and more.

A Beginner’s Guide to Conversion Tracking in WordPress