Blog KPIs: How to Track the Metrics That Really Matter
Discover the 5-top blog KPIs, how to track the matrices that are most important and the 4 biggest mistakes bloggers do.
How often do you find yourself looking at your Google Analytics tab and growing increasingly frustrated at how little value you’re getting out of it? How often do you look at sales numbers or web traffic and realize there’s no frame of reference, no comparison, so you can’t see whether those numbers are impressive or just fluff?
Blog KPIs are surprisingly difficult. A lot of blog owners I’ve talked to only track a few basics, like web traffic and sales. Even some of the more advanced marketers still only track a few relatively basic metrics, like inbound links. It’s a good start, yes, but what is it telling you? And more importantly, what is this data not telling you?
Bloggers also make one major mistake. Even experienced bloggers can make this mistake. That mistake is not waiting long enough to gather meaningful numbers.
When you start a new blog, it takes a while for that blog to gain traction. It can take months or even years before a blog “starts working“. During that time, your blog KPIs can look abysmal, and they can look exceptional, and without context, it’s hard to tell what the truth is.
What are Bloggers Most Common Mistakes?
The primary focus of this article is on the key performance indicators that give you the real truth about your blog’s performance. Before we can get to those, though, we need to build some context. So here are four mistakes that most bloggers – including myself, on occasion – get wrong.
Four Things Most Bloggers Get Wrong:
1) Forgetting That Blog Posts Take Time to Grow.
2) Forgetting that Blog Post Value Compounds.
3) Forgetting the Intangible Value.
4) Being Impatient.
Five Blog KPIs You Should Measure for Real Insight