April 13, 2021
Good Morning.
Today’s roundup:
1) Facebook isn’t planning to tell you if you’re one of the 533 million people whose data leaked.
2) 7 companies driving the US click-and-collect boom.
3) Facebook adds support for Zoom video calls to portal tv, enabling you to conduct video meetings on your tv set.
4) Why do search rankings on some keywords fluctuate so much?
There are many reasons why search rankings fluctuate. Read about why it happens and why it is a good idea to focus on other metrics, too.
Today’s Ask an SEO question comes from Arjun in West Bengal. Arjun asks:
“Why do rankings of certain keywords fluctuate a lot? For example, a particular keyword ranks 8 in the morning, 10 in the afternoon, 15 in the evening, 9 late at night. The keyword is searched from one location and one IP address only.”
I’ve been soothing client’s fears when they type in a query and see that their site has fallen for 21 years now.
There are many reasons why a site’s ranking will fluctuate – and in reality, in most cases, you won’t definitively know why the ranking changed.
5) Apple: This is how a day in the life of your data looks like.
6) Reddit launches new ‘ads formula’ education platform for marketers.
7) Why Amazon pays employees $5,000 to quit.
8) How to make a sitemap: 12 tips for SEO, keywords, UX and content.
9) Facebook’s first crack at a Clubhouse competitor is a new Q&A platform called Hotline.
Source: Facebook
10) Google updates Merchant Center product data specifications.
11) Jetpack Boost – A core web vitals WordPress plugin.
12) 41 Facebook post ideas for businesses.
13) Facebook hopes tiny labels on posts will stop users confusing satire with reality.
14) Mobile keyword ranking: the complete guide.
15) Google: You can’t reduce your google rankings in a specific country.
16) Wix negative ads against WordPress generate backlash.
Wix portrayed WordPress as a grotesquely ill person,
with eyeballs spinning around in their sockets
17) Earn press coverage for your brand in 5 steps [case study].
18) How language skills can help you become a successful social media specialist.
19) What is earned media & how is it used by brands?
20) 40% of Gen Z and millennials are shopping on social media.
More insights to explore…
TikTok Trends: How to leverage trending content for business.
14 Ways to get more opt-ins from your content.
Finding the best social media platform for your audience and business.
Adidas’ new kicks can be customized with Lego bricks.
Have an awesome day!
— Itay Paz
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