What Is Content Marketing?
What Is Content Marketing? Content Marketing Explained
Content marketing shares informative content that is relevant, interesting, and useful to your target audience. There are four forms of content: Written Word, Audio, Video and Images.
Useful content should be at the core of your marketing. Traditional marketing is becoming less and less effective by the minute; as a forward-thinking marketer, you know there has to be a better way.
Why Invest In Content Marketing?
When done well, content creates brand equity, meaning: your brand becomes more and more valuable over time as you continue to create valuable content. And the more you help your audience, the more your brand will gain a reputation as a leader in your field.
This creates a flywheel effect where you start to generate more and more momentum until suddenly you’re dominating your field.
The core way content provides value to you as a business is through organic traffic. This is where people discover you on some kind of search platform, like Google, YouTube, or a podcast directory, and go visit your content.
What Is a Content Marketing Funnel? How to Build an Effective Content Marketing Funnel [Study]