Discover the top 22 possible reasons why your search ranking and organic traffic have dropped and what you can do.
Lost Traffic & Rankings? Optional Reasons Why
Is your website losing traffic or are your rankings plummeting? Here are 22 possible reasons why your search ranking and traffic have dropped.
Websites exist to be visited, but visits can mean different things for different sites.
For media sites, for example, traffic can be a source of income from advertisements. For ecommerce retailers, traffic translates to direct sales.
Some sites might not be selling anything, or they might be selling a brand where just having eyeballs on your content is enough to count as a win.
No matter what your site is about, traffic = customers.
And in search engine terms, ranking = traffic = customers.
So when your search ranking drops – or your traffic drops – that’s a problem.
Whether you’re a digital marketer, SEO professional, webmaster, or some other stakeholder, it could be your responsibility to investigate the problem and figure out how to get things back on track.
Here are 22 places to start looking if your traffic has dropped and you need a solution:
1) You’re Tracking the Wrong Rankings.
2) Lost Links.
3) Broken Redirects.
4) Manual Actions.
5) Algorithm Changes.
6) Natural Changes in Search.
7) UX Changes in Google.
8) Geolocation Discrepancies.
9) Competitor Improvements.
10) Page Speed.
11) Server Issues.
12) Other Web Vitals.
13) Internal Navigation.
14) Bad Quality Link Penalties.
15) Recent Website Changes & Redesign.
16) Simple Technical Issues.
17) Server Overload.
18) Meta Information.
19) Source of Traffic.
20) Time on Site.
21) Duplicate Content.
22) You’re Using Old Clickbait Techniques.
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