Discover how to turn your blog posts into an ebook using these top 10 tips to help turn your blog posts into an ebook.
Blog posts are a significant investment to produce. They can take days or weeks to create, depending on the depth of the research you’re performing. It always sucks to publish one and see it just kind of sit there, getting a trickle of traffic and a couple of links, but nothing near what you think it deserves.
One of the ways I’ve discussed for improving blog post ROI is repurposing content. Take a blog post and spin it off into other forms of content. You can pare down a post and turn it into a slide deck, scoop out some cruft and make it a script for a podcast or video. Or, you can expand it and turn it into an eBook.
Of those strategies, the one I like most is the eBook variety. Taking a blog post and expanding upon it to make an eBook is a great way to add value that your most engaged users can claim. It also allows you to harvest emails, introduce more calls to action, and (most importantly) leverage content you’ve already created for additional value.
Top 10 Tips to Help Turn Your Blog Posts into an Ebook
Of course, if you’ve ever sat down and looked at a 2,000+ word blog post and wondered how in the heck you’re going to turn it into a 5,000-word or longer eBook, well, you know how tricky it can be. That’s why I’ve put together my tips for doing it.