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SEARCH MARKETING

Now We Know: Here Are Google’s Top 3 Search Ranking Factors

Source: SEL

Google’s Andrey Lipattsev reveals links, content and RankBrain are the top three ranking signals in Google’s search algorithm.

Wondering what factors help you rank better on Google? For the first time, we have a top three list: links, content and RankBrain.

We knew last year that RankBrain was said by Google to be the third most important ranking factor, but Google refused to say what the first two were. Yesterday, in a Q&A with Google, Andrey Lipattsev, a Search Quality Senior Strategist at Google, said the other two factors were links and content:

“I can tell you what they are. It is content. And it’s links pointing to your site.”

He wouldn’t say which was more important, so the top three list now looks like this:

1 & 2: Links & Content

3: RankBrain

Read more here.

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