April 12, 2021
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Good Morning.
Today’s roundup:
1) Half a billion LinkedIn users have scraped data sold online.
2) Google removes a fake ‘Netflix’ app that’s been spreading malware via WhatsApp.
3) Yelp reports major growth in searches for diverse businesses.
4) YouTube releases data on removal of rules-breaking videos – It’s in millions.
5) Amazon’s share of US digital ad market hits 10% for first time.
Amazon’s share of the U.S. digital advertising market last year surpassed 10% for the first time as marketers sought to reach homebound consumers as they shopped online during the pandemic. The 53% growth in the e-commerce giant’s ad business to $15.73 billion pushed its market share from 7.8% in 2019 to 10.3% last year, per information researcher eMarketer emailed to Marketing Dive.
6) Pinterest launches Creator Code and new comment moderation tools to keep content positive, safe and inspiring.
7) SEOs Rejoice: Google search console gains regular expressions & more data filters.
8) Announcing Twitter’s rebranded advertising product suite.
9) TikTok announces new partnership with LiveRamp to help advertisers better target their campaigns.
10) For Walmart, some pandemic-related marketing changes will endure longer than others.
11) 55 Marketing diagrams and charts that explain content marketing.
12) Google’s John Mueller: Changing dates on pages won’t improve rankings.
13) Use these 14 marketing strategies to increase your ecommerce traffic.
14) Top 20 branding statistics for 2021.
15) How to use Instagram guides to create organic engagement.
16) 45% of apps used were games in Q1 2021.
17) How to optimize a SaaS homepage: keywords, linking & more.
18) 5 B2B marketing trends to address in 2021.
19) Is proving content marketing ROI an impossible dream?
20) 9 Practical ways to leverage Pinterest to expand your Instagram audience in 2021.
More insights to explore…
Is Yahoo Answers shutting down an opportunity for affiliates?
50 Questions you must ask to evaluate the quality of your website.
How to increase webinar registrants.
Have an awesome week!
— Itay Paz
Keyword Cannibalization Meaning
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