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ONLINE MARKETING

Google’s New Tools Help Businesses During COVID-19 Pandemic

Source: Google

Running a business requires a whole lot of ingenuity and perseverance. It’s those same qualities that are helping local businesses adapt, and even thrive, in today’s new normal. To adjust, business owners are increasingly turning to digital tools. According to a newly released report by the Connected Commerce Council, nearly one in three small business owners said that without digital tools they would have had to close all or parts of their business.

Google has rolled out new features to help businesses get the support they need, adapt their operations, and quickly update customers about their latest changes.

Let people know how they can help

Google has seen firsthand in Google Search and Maps the impact that COVID-19 has had on small businesses and how they connect with their customers. People across the world are looking for ways to continue supporting corner bookstores, local watering holes, beloved dance studios and other businesses that give their neighborhoods character—even if it’s from a distance.

To help local businesses share how their communities can support them during COVID-19, Google recently began allowing merchants in six countries to add support links for donations and gift cards to their Business Profiles on Google. Starting today, Google is rolling support links out to merchants in an additional 18 countries such as Italy, Spain and Japan. They have partnered with PayPal and GoFundMe for donations. For gift cards, merchants can link directly to the relevant page on their website or to their gift card offerings with one of our eligible partners, which includes Square, Toast, Clover and Vagaro.

Read more here.

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