Morning Dough
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To: Dough Readers

August 24, 2020

Morning Dough

Happy Monday and Happy Back to School Day. Kids, worldwide, are either already got back to school last week or getting ready to get back soon… though in most of places, schools will not be as they have been before.

This new week is a great time to put your plan and goals for last 4 months of 2020.

Have an awesome week!
— Itay Paz

ECOMMERCE

Source: DigitalMarketer

We don’t need to tell you how important the holidays are for B2C companies and chances are you’re not only aware of how much money consumers spend during the holidays, you’re also one of those consumers.

In 2019, Shopify broke its past Black Friday and Cyber Monday record with $2.9 billion in global sales. For reference, in 2018 they had $1.8 billion in sales. Yep… they scaled by a billion.

Peak sales during the holiday hit $1.5 million per minute and 25.5 million customers bought something from a Shopify store.

This brings you two things: opportunity and strategy.

Read more here.

SOCIAL MEDIA MARKETING

Source: Jon Loomer

The world of advertising on Facebook and Instagram is dynamic. Managing effective ads requires constant learning, testing, and optimization. Marketers should utilize available data sources — particularly free sources — to better understand how the social platform landscape is shifting. We can use Google search data (via Google Trends) to identify social media opportunities – especially related to advertising.

Read more here.

ONLINE MARKETING

Source: Google

Running a business requires a whole lot of ingenuity and perseverance. It’s those same qualities that are helping local businesses adapt, and even thrive, in today’s new normal. To adjust, business owners are increasingly turning to digital tools. According to a newly released report by the Connected Commerce Council, nearly one in three small business owners said that without digital tools they would have had to close all or parts of their business.

Google has rolled out new features to help businesses get the support they need, adapt their operations, and quickly update customers about their latest changes.

Read more here.

ONLINE MARKETING TOOLS

Source: whatismyscreenresolution

Internet use is no longer limited to desktop devices as today users access the internet from their home, their tablets, and their phones. Not only different devices but also multi resolutions option. This is why making sure that your responsive design gives your website the flexibility to attractively display content regardless of device size.

You can test your website at different screen resolutions & devices using this great and simple free tool.

Go to Multi Screen Resolution Test here.

ECOMMERCE

Source: 60secondmarketer

WordPress, Shopify, and Magento are widely used, and popular platforms for building dynamic e-commerce websites on the internet. These are the biggest names, and businesses usually choose one of the three when thinking to open an e-commerce store.

If you’re a business owner who wants to turn their business into an e-commerce store, then you’ll naturally consider one of the following and you better choose the right one for you.

Read more here.

WHAT ELSE IN THE OVEN

235M Instagram, Tiktok, And YouTube Profiles Exposed In Database Breach (TNW)

16 of the Biggest Threats to Content Marketing Success (CMI)

Google Fixes Major Gmail Bug Seven Hours After Exploit Details Go Public (ZDNet)

How to Create A Winning Content Marketing Funnel (Taboola)

Google My Business Update Lets Customers Know If Your Hours Are Current (IMPACT)

How to Create a Yes/No Optin for Your WordPress Site (wpbeginner)

ONLINE MARKETING

Source: ahrefs

Having a Wikipedia page about yourself, your product or your company is a milestone that improves your brand equity. And you don’t even need to visit Wikipedia to see that.

Unfortunately, getting a Wikipedia page is tricky but if done correctly, you’ll get the right results.

In this step-by-step guide, you’ll learn how to create a Wikipedia page from start-to-finish, and how to stand the best chance of getting it approved long-term.

Read more here.

EMAIL MARKETING

Source: Blog Marketing Academy

If you are running a conversion-focused blog, it could be very well that the sidebar is a relic of the past that is generally a waste of space. In fact, it just clutters things up. Your readers are likely paying it no attention at all.

Most blogs that are still running sidebars are likely doing it because it is what they see other people doing but this is not a really good reason for them to do it.

The sidebar is redundant on most blogs now. People just pay it no attention. So, time to move on and add it to the trash bin of history alongside Flash menus, Frames and blinking text.

Read more here.

Itay Paz

Itay Paz
Founder & CEO
Morning Dough
Follow Itay: Twitter / Facebook

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POBox 1822, Kadima, 6092000, Israel

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