How to Improve Your Online Marketing Campaigns’ Lead Generation
No company can boast of being satisfied with the number of potential customers who show interest in the company’s activities and leave their contact details like an email address. Everyone understands that there is always something to strive for. You can always increase the number of potential customers, but you need to know what to improve. Even in the most deplorable situation, your strategies can always be made more effective.
Starting a company in any field of activity, whether it is a B2B or B2C company, an online clothing store, or a car rental business, where you want to offer Rolls Royce for rent in Dubai to people, your priority will always be to attract potential customers. Even though you may offer a wide range of rental cars, attract customers with low monthly car rental prices, or offer people top-notch service, your competitors may, for reasons you don’t understand, get more customers than you.
Perhaps the point is that you do not pay enough attention to conducting marketing campaigns online. Thus, you simply cannot squeeze out all the juice from this juicy option to the last drop.
If that’s the case, then we’ll show you how you can improve your online marketing to find as many potential clients as possible.
Why is it important to fight for each potential client?
When you work in marketing, your two priorities are to find potential customers through multiple channels, and then work with them to seduce or convince them to order from your online store, choose you as a service provider, or get them to rent a car.
A large number of companies among their priorities in the field of marketing note the following in terms of their importance:
- Increase in the number of contacts interested in the company’s activities, that is, leads;
- Making customers happy and satisfied;
- Increasing recognition of the company by as many people as possible;
- Making more deals;
- Enhancing client loyalty.
The first position in the list of priorities is not at all surprising. After all, without customers, your business is over. If there are no customers, there are no sales. If there are no sales, then there is no profit. If there is no profit, then your business goes to the bottom.
By going to your page, there is no guarantee that a person will buy or order something from you. You need to do everything possible so that he leaves his contact. After that, you just have to make every effort to turn him into a real buyer.
Guided by standard strategies like cold calling, you will not see the desired result. You need to use other, more effective strategies that will pay off in the short term. That is why your online marketing campaigns have a better chance of getting more contacts.
Why are they better you ask? First, you will focus on certain target audiences, which will bring more quality contacts. Secondly, you can partially automate this process.
Make a decent landing page
It is worth starting by understanding what the main function of this page is. It must collect contacts. If it doesn’t, it means there is some problem with it. Going to your page, there should be an equivalent exchange between you and the user. You offer him valuable information, and in return, you get what you want. At least he will start by leaving his contact.
If you compare such pages with regular ads, they show the best conversion rate. On average, this ratio is just over 2%. If you make a decent landing page, you can get this ratio to be over 10%.
You should start by paying attention to the title. It should be clear, concise, and understandable without empty talk. This is what every user first of all pays attention to. After reading the title, the user can already decide whether to continue reading.
Next, move on to the text about your product. In the most concise form, imagine what your product or service is like. Many start by focusing on features right away, but that can be left for later. You should talk about its benefits and what needs it can satisfy.
To improve perception, add a video about your product. Now in the era of Instagram Reels and TikTok, users are much more comfortable watching a clip than reading your content, even if it is well-written.
The last thing you need to do is make sure that there is nothing else to distract users. The landing pages of Shopify, Airbnb, Wag!, or Talkspace are great examples. Looking at them, you will understand what you need to get rid of. Having visited such a landing page, each person has two ways out of the situation: either close the tab or leave their contact details.
Present True Value
If you offer a good product, then the users who make the purchase will learn about its benefits. However, how to prove it to people who doubt their decision? Tell its benefits right away on the landing page.
Many companies struggle to offer a million benefits, when in fact only a few of them will be truly valuable to the future buyer. Get rid of unnecessary information and leave only the essence.
Tell them a few words about the fact that you offer free shipping or for much less than your competitors. Mention how many people are your customers. This will certainly impress, because if so many people trust you, then you are a reliable company. Look at the benefits from the buyer’s point of view.
You don’t necessarily need to present such information in the form of text. You can use any visual tools like videos, infographics, images, and so on.
Automate Your Email Newsletter
Having collected a large number of contacts, it is time to start building communication with them. Many professionals easily lose motivation to attract a buyer when they fail to convince him to take a targeted action after the first contact. Don’t lose hope.
You can automate this process to nurture your users from potential to real. After that, you can have all the contacts collected on the landing page automatically added to the list that you have for e-mailing.
You can start sending emails and introducing users to your products. This can also be automated. You can set them to be sent at specific intervals. You just have to work out what your newsletter will look like to convince users to make a purchase.
Don’t forget to add a touch of personalization. Each person is pleased when the company does not appeal to the general masses, but specifically to him. Available tools for creating a mailing list allow you to make sure that the name of the recipient is indicated in the letter. This is a small thing, but even it can significantly increase the number of your leads.
Use AI Chatbots
There is no denying how effective these bots are. They can maximize the amount of work your consultants do in the first place. Most of the chats that companies use are working while the consultant is working. This means that if consultants end their working day at 7 pm, then users who request after this time will receive a response only the following day.
Numerous studies confirm that if you start interacting with a potential client in less than 5 minutes, then this increases your chances of turning him into a quality lead.
Such chatbots help reduce the amount of work even for sales department specialists. They can ask detailed and clarifying questions, and then they analyze answers to determine whether a particular contact can be sent directly to sales managers, or should simply be included in the nurturing marketing funnel.
Rely on Multiple Distribution Channels
Given the fact that only a very small number of buyers take a targeted action once visiting a website, you should make sure that your message is displayed on multiple platforms.
A study conducted by Google confirms this strategy. The company’s specialists tracked how many points of contact a user needs to make a purchase. Indicators vary depending on the goods or services. However, it became clear that, on average, twenty to five hundred points of contact are needed.
The logic is simple: the more often a person sees your promotional offer, the more willingly he will eventually make a purchase. By using different channels, you simply increase the chance of being noticed.
Increase the Number of Quality Leads
Ultimately, you can try endlessly to convince your contacts to buy your product, but they won’t. You may hope that someday something will come of it, but it may be in vain.
That is why you need to learn how to look for almost completely winning contact details of people. Knowing your target audience will help you with this. If you have comprehensive data about who you are targeting, then you can use it.
You need to gather all the data you can about them. Such data will help you create an effective advertising campaign that will bring you results.
Carefully study where your audience can be found. Of course, it will be some kind of social network in which you can invest all your strength.
Facebook offers one of the most amazing features. By creating ads there, you can specify the smallest details from location to interests. You can customize everything to direct your efforts to a specific audience. Moreover, there you can start targeting new audiences.
There are never too many leads. On the contrary, companies are faced with the fact that they do not know how else to attract potential buyers. One solution would be to focus more on online marketing. Even if you already use several strategies, but they are not very effective, then you need to improve them. The strategies above will help you understand what you need to improve to increase your contact volume.