What Is B2B?
B2B is shorthand for “business to business.” It refers to sales you make to other businesses rather than to individual consumers.
Business-to-business (B2B), also called B-to-B, is a form of transaction between businesses, such as one involving a manufacturer and wholesaler, or a wholesaler and a retailer. Business-to-business refers to business that is conducted between companies, rather than between a company and individual consumer.
B2B is often contrasted with business-to-consumer (B2C). In B2B commerce, it is often the case that the parties to the relationship have comparable negotiating power and whereas B2C is a simple model where a business puts the terms of sales to the end consumer.
Business-to-Business companies represent a significant part of the world economy.