What Is C2C?
C2C is shorthand for Customer to customer, a business model whereby customers can trade with each other, typically in an online platform or App. Two implementations of C2C markets are auctions and classified advertisements. C2C marketing has soared in popularity with the arrival of the Internet and most known companies for C2C are eBay, Etsy &Craigslist.
Whether it’s for goods or services, this category of e commerce connects people to do business with one another. The other three categories of e commerce are B2B (business to business), C2B (customer to business) and B2C (business to customer).