ECOMMERCE
What Is B2C?
B2C is shorthand for business-to-consumer, is used to describe a commerce transaction between a business and an end consumer. Traditionally, the term referred to the process of selling products directly to consumers, including shopping in-store or eating in a restaurant. Today it describes transactions between online retailers and their customers.
Of the four models, B2C is the best known among most people: B2C is one of four categories of e-commerce, along with B2B (business to business), C2B (customer to business) and C2C (customer to customer).
YOU MIGHT ALSO LIKE...Why You Need to Start Working on Your Holiday Marketing Strategy NOW
Top Features to Look for in a Retail LMS
Top Strategies For Multi-Vendor Marketplace Success
Personalization Perfected: AI’s Role in Modern E-commerce
Product SEO – Optimizing Retail Pages for Product Search Results