How to Start Selling on Walmart Marketplace? [Insider’s Guide Walmart Marketplace Success]
Walmart describes itself as the largest multi-channel retailer and provides sellers with an opportunity to get their products in front of millions of customers. And the landscape for what Walmart sells online has changed in recent years.
With Marc Lore convincing the Walmart board to shift their focus from books, electronics, and toys to product areas that are becoming popular now: apparel, fresh food and “everyday essentials” like drugstore items, the turnaround for Walmart ecommerce marketplace began.
Currently, Walmart allows third-party sellers in 35+ product categories to offer their products on its Marketplace.
From apparel and accessories to gourmet food and from health and personal care products to jewelry and computers and sporting goods, almost everything can be found on the ecommerce Walmart Marketplace.
The change of guard at the top triggered several changes which have started to yield the desired results.
Walmart’s ecommerce sales grew at 43% in Q3, 2018 which is the sign of all things positive happening for Walmart.
Walmart is changing
So, what all has changed over at Walmart since Lore’s arrival?
A more user-friendly site design.
Free delivery on orders of more than $35, incentivizing consumers to build bigger baskets, resulting in an increased AOV.
The option to save additional money by adding BOPIS (Buy Online Pickup In-Store).
But, why these changes? Well, it has to do with millennial buying behavior.
Millennials are the drivers of legacy brand change (including Walmart)
There are 83.1 million millennials which forms a quarter of U.S. population. 88% of the millennials live in metropolitan areas.
Over 40% of them are parents, therefore, invariably they end up spending more on everyday essentials.
Together they spent $600 billion each year and make 54% of their purchases online.
Combining all the aforementioned factors, Walmart adopted a new strategy by opening its doors to third-party sellers with excellent products, great customer service and a history of quick delivery. Walmart also started to acquire excellent brands within their product categories.
Discover how to start selling on Walmart Marketplace and get the insider’s guide to Walmart Marketplace success.
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