Snapchat Ad Review Process: What It Is and How It Works

Source: Snapchat

On average, 238 million people use Snapchat every day1 to communicate with friends and build relationships. It’s a place where people feel empowered to express themselves, explore the world around them and have fun together. In fact, 95% of Snapchatters say Snapchat makes them happy.

Snap has put as its priority to protect the community and this is why they have built their Snapchat Ads Review process.

Learn how the Snapchat Ad Review process works, where you can view the status of your ad, and what to do if your ad is rejected.

What is Snapchat Ad Review and How Long Does It Take?

Every Snapchat Ad submitted is reviewed by a team of experts to ensure the ad meets our Advertising Policies, Community Guidelines, and Terms of Service. After submitting your ad, you can view its review status in the ‘Ads’ section of the Manage Ads drop down in Ads Manager. The Snapchat Ad review time is typically within 24 hours, although depending on a variety of factors, it may take longer.

Please Note: To ensure your ad is reviewed and avoid any delays, we recommend submitting your ad for review at least 24-48 hours in advance of your desired campaign start date.

How Do I View the Review Status of My Snapchat Ad?

To review the status of your ad:

* Log in to Ads Manager
* Click the menu in the top corner and select ‘Manage Ads.’
* Select ‘Ads.’
* Navigate to any ad within the table. The status will appear in the ‘Delivery Status’ column.
* If your ad was rejected, hover over the red (!) icon to view the rejection reason.
* If your Snapchat Ad is pending review, please allow for approximately 24 hours for it to be reviewed.

Why Hasn’t Your Snapchat Ad been Reviewed Yet?

We are seeing high ad submissions at this time and review times may be delayed. Please submit your 48 hours in advance of your desired campaign launch date to minimize any impact. Additionally, we encourage using existing approved ads, rather than creating or editing ads that may encounter ad review delays.

Read more here.