On Page SEO vs Off Page SEO
Discover what is on page SEO, what is off page SEO, the difference between them and what you need to do to make the most of each.
What’s the Differences Between On-Page and Off-Page SEO?
The overall topic of Search Engine Optimization is broad. Every year, it seems like, something else is added to the roster of Things That Matter For SEO.
The root of the issue is Google. In an ever-expanding desire to accurately rate and analyze websites for their value concerning various topics, Google continually finds new metrics that are important to maintaining search quality. The metrics may be important to users, or important to some technical aspect deep in the bowels of Google’s systems, but they’re important somewhere.
Let’s think for a minute – about 15 or 20 years ago, no one cared about the page load times for a website, but these days there are half a dozen different loading speed metrics that matter.
Before 2011, most marketers didn’t care about the word count or quality of their content, it was all about keyword density. Google’s Panda update came along and changed all of that.
I say all this, so you know where I’m coming from when I say that SEO is confusing. It used to be a lot simpler than it was, and there are a lot of people out there who don’t keep up with all of the little details that are constantly changing. Old blog posts about SEO don’t exactly disappear when they’re no longer valid, and they aren’t always updated. You have thousands of sources of information about SEO, some of which are accurate, some are off-base, and some are so outdated that they are practically considered misinformation.
I’ve slowly been attempting to demystify some elements of SEO through posts on this blog. I’ve written about the quirks of technical SEO, for example. Today I want to tackle the topic of the difference between on-page SEO and off-page SEO.
At first glance, this seems like an obvious division. On-page SEO is the elements on your site that affect your SEO, and off-page SEO is elements not on your site, right?
Well, the reality is a little more complex than that. Let’s get into it!
What is On-Page SEO?
On-page SEO is the elements that make up your site – the ones that you can change to directly interact with the Google search ranking algorithm. Most (but not all) of these elements are technical:
1) Title Tags
3) H1 Headings
6) Page Load Speed
7) Core Web Vitals
8) Mobile Compatibility
9) Content Quality and Uniqueness
10) Internal links
11) Schema markup
12) Contact information
13) Signs of trustworthiness
14) Page structure and user experience
15) SSL/HTTPS usage
16) Value and user experience.
What is Off-Page SEO?
In contrast to all of the elements of on-page SEO, off-page SEO is the elements of SEO that you don’t directly control. These are elements that are either in the hands of other people, like backlinks, or derived metrics, like Domain Authority. You can work to increase them through things like outreach, marketing, and a variety of gray- and black-hat techniques. What all is encompassed by off-page SEO?
2) Social Shares
3) Author Prevalence
4) Brand Mentions
6) User Testimonials and Reviews
Read more here.