What is Off Page SEO?
Off-page SEO refers to any search optimization tactics and activities that occur outside of your website to improve webpages rankings within search engine results pages (SERPs). The top off-page SEO activities are backlinks, guest blogging, social media engagement, influencer outreach, video, podcasts, webinars, press releases, Q&A websites, forums submissions and social bookmarketing sites.
Why Is Off-Page SEO Important?
There are many factors when it comes to ranking on search engines but the most important is off-page attributes such as your website’s authority and trustworthiness created by off-page SEO activities.
A website gains authority through different types of backlinks and to improve the website’s authority, websites that link back to a website or reference a product and services is within the same niche.