December 8, 2021
Good morning.
Today’s roundup:
1) Retailers see upside to slower Cyber Monday.
2) WhatsApp wins approval to double payments offering to 40 mln users in India -source.
3) Email newsletters rank high with marketing professionals.
Among marketing professionals worldwide, 81% send newsletter emails, which may not be surprising if you’ve taken a look at your inbox recently. Nearly as many marketers email their subscribers welcome messages (79%) and product information (75%).
4) A dating app — not Facebook or Clubhouse — cracked getting audio to go viral.
5) Meta ordered to sell Giphy.
6) Microsoft Advertising: Maintaining advertising performance as mobile attribution erodes.
7) Around the World with … Holiday shopping in 2021.
8) “Amazon’s Choice” Does Not Necessarily Mean a Product is Good.
9) What We Can Expect from Core Web Vitals in 2022.
10) Which In-App Gaming Formats Perform Best? Study Finds It Depends on Whom You’re Targeting.
11) How publishers can get the best of AI: Research findings.
12) Microsoft’s new Windows prompts try to stop people downloading Chrome.
More insights to explore…
IAB Europe releases its guide to native advertising.
New data sets will help marketers break their cookie addiction.
Have an awesome day!
— Itay Paz
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