What Is Native Advertising? Native Advertising
Native advertising is the concept of creating ads that are cohesive with a specific page content, assimilated into the design and consistent with the platform behavior that the viewer feels the ad belongs there. As consumers become more resistant to traditional forms of advertising it helps when it is blend with the website and does not looking as advertising on the page.
What is Native Advertising?
Native advertising is a type of paid online advertising that are cohesive, to the media webpages, matching the look, feel and function of the webpages. Native advertising is often found in social media feeds or as recommended content on a webpage.
Unlike display ads or banner ads, native ads don’t really look like ads. They look like part of the editorial flow of the page. The key to native advertising is that it is non-disruptive – it exposes the reader to advertising content without sticking out like a sore thumb.
It’s also worth noting that native advertising is not necessarily the same thing as content advertising. Unfortunately, the overlap between the two disciplines and their similarity in name often result in confusion.
Promoted search results and sponsored social media posts are popular examples of native ads. Both formats provide the same kind of value to users as the organic search results and user-generated social media posts.
As consumers become more resistant to traditional forms of advertising, Fortune 500 brands and consumer startups alike are allocating bigger budgets towards content marketing and non-disruptive ad formats.
What does Native Advertising Mean?