Discover how to SEO homepages and how to use these 11 homepage SEO tips to fully optimize your any homepage of any website, blog or ecommerce website.
Homepage SEO is important for all websites. Whether you have a blog, corporate website or ecommerce store, you need to SEO your homepage even if this is not one of the pages you expect to get high rankings.
Why You Should SEO Optimize homepages?
There are many reasons as to why you should pay attention to your website’s home page.
In many cases it is the first page users see (especially for corporate websites) and it is one of the pages’ users will visit, even if they land on any other pages of your website.
They will visit your homepage to find out more about your blog or business.
SEO wise it is very important since it is a perfect opportunity to give Google a big hint (through your title, description and content), on what the website is all about.
Google will use this information to create your website’s entry in the SERPS when people search for your domain name.
Your search snippet needs to be accurate, appealing and professional.
In some cases, the homepage is also a candidate to rank in the top positions for highly competitive keywords because it ‘absorbs’ all the power and page rank from the rest of the pages.
Consider the following SEO optimize homepage examples:
Contentmarketinginstitute.com homepage ranks for ‘content marketing’ because the website has a plethora of articles related to content marketing.
socialmediatoday.com homepage ranks for ‘social media’ since it has a lot of content related to social media marketing.
The process of optimizing your homepage involves these 12 powerful steps.
It’s not only a matter of technical SEO, but as we will see below, there are other elements that have to be present in order to have a highly optimized homepage.
Don’t forget that SEO is not just for search engines but it’s primarily for users and usability.
From an SEO perspective, the optimization of a homepage is no different than doing SEO on other pages of your website.
Follow these 11 homepage SEO tips to fully optimize your homepage: