What is Technical SEO?
Technical SEO refers to the process of optimizing websites, ensuring that they meet the search engines’ technical requirements including crawling, indexing, rendering, architecture with the goal of improving organic rankings within the SERPs.
Technical SEO is part of on-page SEO, which focuses on improving elements on websites to get higher rankings. It’s the opposite of off-page SEO, which is about generating exposure for a website through other channels.
Technical SEO is called “technical” because it has nothing to do with nontechnical elements of a website such as website content or with website promotion. The main goal of technical SEO is to optimize the infrastructure of a website.
Why is Technical SEO Important?
Technical SEO is important as it goes to the core pillars of a website, that when done right, the search engine’s crawlers will be able to crawl smoothly and assign high technical value to it meaning a better ranking within the search engine results pages.