Discover how to audit YouTube channel, why your YouTube channel needs an audit and what are the 9 most important video marketing strategies you should implement in your video marketing strategy.
Why Your YouTube Channel Needs an Audit?
YouTube isn’t just a social media platform. It’s also a highly sophisticated search engine, just like Google.
In other words, you need an effective YouTube search engine optimization or “SEO” strategy to maximize your chances of:
A) Appearing in video search results.
B) Reaching the right audience.
C) Converting users into subscribers and, ultimately, paying customers.
If you’re totally new to SEO, you might find this video helpful.
YouTube Channel Audit
A YouTube audit reveals how well your channel is performing and whether it’s helping you achieve your business objectives.
Among other things, it will help you understand:
1) Which videos have the most views.
2) If people watch your videos all the way through.
3) How many subscribers you have.
4) Whether your videos appear in search results.
Keep in mind that over 500 hours of new content appears on YouTube every minute, which means there’s fierce competition. Everything on your channel should be geared towards standing out and providing value.
Roughly 50 percent of shoppers use online videos to decide between different products. What’s more, a whopping 90 percent of users discover new brands just by browsing their favorite YouTube channels.
What is the Best Way to Audit a YouTube Channel?
That means there’s a huge opportunity to find new customers and build brand trust— if you provide users with valuable content. A YouTube audit is the best way to check if you’re leveraging your channel to its fullest potential.
Ready to overhaul your channel and ensure you’re getting the most from your video marketing strategy, here is the list of the top 9 things to check while getting a YouTube channel audit:
1) YouTube Audit Phase 1: Analyze Your KPI Performance.
2) YouTube Audit Phase 2: Make Updates.
3) Consider Your Channel’s Branding During the YouTube Audit.
4) Remove or Replace Offensive or Off-Brand Videos.