What Is Call To Action

Call to action (CTA) is a marketing term used as an interactive element with the goal of making the users to take a specific action based on its message sent.

Call to action most often refers to the use of words or phrases that can be incorporated into sales scripts, advertising messages, or web pages, which compel an audience to act in a specific way. Marketers use them both on websites and in email campaigns to increase their ROI.

Call to Action Examples

Call to Action Example One: “Register Now to Get This Free Report”

Call to Action Example Two: “Click to Discover How You Can Do It Too”

Call to Action Example Three: “Enter Your Email to Get This Amazing Discount Coupon”

Call to Action Example Four: “Click to Download this Free eBook”

Call to Action Example Five: “Click Her to Buy Now”

A call to action (CTA) is a prompt on a website that tells the user to take some specified action. A call to action is typically written as a command or action phrase, such as ‘Sign Up’ or ‘Buy Now’ and generally takes the form of a button or hyperlink. In digital marketing this can take the form of the text on a button (a CTA button) or a web link and in email campaigns CTAs are often links to a web page where the user can take further action.