YouTube video tags are the keywords that creators select to add to the videos uploaded to the YouTube platform in order to help YouTube understand the context of their videos and improve YouTube search results ranking.
There are two types of tags you should be aware of when uploading your content to the platform:
1) Video tags
2) Channel tags
YouTube Video Tags
When uploading your YouTube videos, you may notice a space for you to add tags, up to 500 characters.
Keywords in your tags are a bit different from the keywords you use in your video title and description. They are specifically meant for the tag section, and they also don’t have as much of an impact on your YouTube SEO.
In fact, stuffing your tags into your video title or description can potentially result in YouTube removing your video, so you’ll want to make sure you use video tags properly.
YouTube Channel Tags
Channel tags help YouTube understand the overall type of content you create for your channel.
You can add these tags in your YouTube channel’s settings.
So, for example, if you make videos about baking, you should use channel tags related to the overall topics of your videos, like “cake baking,” or “baking tutorials.”
For each individual baking video, you would add more specific keywords in your tags that explain what the video is about, like “snickerdoodle tutorial” or “frosting review.”
Just make sure any tags you add are relevant.
For the purposes of this blog post, we’ll be focusing mainly on YouTube video tags. However, adding channel tags can still help a bit with your YouTube SEO.