November 19, 2021
Good morning.
Today’s roundup:
1) Official: Google Desktop Page Experience Update Coming in February 2022.
2) Shopify: What sales should I run for Black Friday and Cyber Monday?
3) Google Confirms Intrusive Interstitials Ding Will Apply to Desktop Sites.
With the Google page experience update coming to desktop sites in February 2022, that means that intrusive interstitials as a signal will also apply to desktop sites. John Mueller of Google confirmed this on Twitter saying “Yes, that’s my understanding. Essentially all of the Page Experience factors would then apply to desktop too.”
4) Facebook to allow creators to take payments directly.
As we build for the metaverse, we’re focused on unlocking opportunities for creators to make money from their work. The 30% fees that Apple takes on transactions make it harder to do that, so we’re updating our Subscriptions product so now creators can earn more. More details in the comments below.
How to Use Facebook Pay?
Facebook Pay is a secure payment system from Facebook to send or request money to anyone. You can also buy things on Facebook using Facebook Pay and use it for donation payments.
There are no fees for sending or requesting money from friends. You can use Facebook Pay inside of Facebook and Messenger, Instagram, and WhatsApp.
5) Everything marketers need to know about Telegram’s new ad platform.
6) Google: We Will Have More Algorithm Updates, Core Updates, Spam Updates & Other Updates.
7) Twitter: 3 ways to tap into trending topics.
8) Google Local Inventory Design, Ship to Store & Offline Sales Feed Ads.
9) Why Some Sites Lose Rankings in Core Update.
10) US connected TV advertising will approach 60% growth by year-end.
11) Google On Embedding Videos on Your Pages: Speed Vs Video Ranking.
12) Microsoft says it will end OneDrive updates to Windows 7 and 8 in March.
More insights to explore…
Google is hiring a Search Quality Analyst to fight search spam.
Goodbye Google My Business & Hello Google Business Profile.
Case Study: A 4.5x Organic Traffic Increase Using (What?) Page Rank
The holiday shopping season is coming: How are growth marketers preparing?
See Your Email Open Rates Explode with These 6 Simple Tricks.
Have an awesome weekend!
— Itay Paz
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