Here’s What You Should Do When Your Search Rankings Drop

Source: Neil Patel

If you’ve ever done SEO, you know how good it feels to see your rankings go up.

You put a ton of hard work into moving up in the SERPs and it finally pays off.

But then the unexpected happens. Your rankings drop.

Few things in SEO are more discouraging than a fall in the rankings. It makes you feel like everything you did was useless.

You wonder what went wrong or if you made a mistake. You beat yourself up for not doing it right.

You’re back to square one again, and you have to start all over.

Or do you?

In my experience, that’s not always the case.

My rankings have dropped more times than I can count. At first, I panicked.

As I learned more, I found out that it’s not the end of the world if you go down a position or two. It’s obviously not ideal, but there’s a lot you can do to fix it.

That’s what I’m going to show you today. Even if your rankings are where you want them to be, you need to be aware of how to bring them back up when they drop (because they will).

Read more here.