March 31, 2021
TOGETHER WITH
Good Morning.
Today’s roundup:
1) Severe vulnerabilities patched in Facebook for WordPress Plugin.
2) 3 things the Facebook, Google, and Twitter CEOs were grilled about in Congress.
Facebook CEO Mark Zuckerberg, Alphabet Inc. CEO Sundar Pichai, and Twitter CEO Jack Dorsey were grilled by the Boomers of Congress on Thursday.
Zuckerberg and Pichai both video’d in from what looked like very smart offices. Dorsey, on the other hand, was in his kitchen and had an aura of “I wish I was literally anywhere else.”
It isn’t the first time Zuckerberg, Pichai, and Dorsey have testified before Congress. But this hearing is focused on misinformation and extremism, particularly after the Jan. 6 Capitol riots. Much of the hearing focused on just that: how misinformation spreads on these platforms and how government regulation could step in.
3) 90.63% of content gets no traffic from Google and how to be in the other 9.37%.
4) Microsoft proposes method to automatically submit URLs from WordPress to search engines.
5) Google supports new schema markup for education sites.
6) Google on search rankings with hyphenated words: we don’t ignore hyphens in words.
7) Could gaming hold the key to delivering personalized advertising at scale?
8) Microsoft advertising introduces more automation via ad suggestions with auto-apply.
9) 9 Great email marketing case studies.
10) Structured data for SEO: why you need it and how to implement SDM.
11) The New York Times just sold an NFT for more than half a million dollars.
12) Social media spend study shows digital marketing’s COVID ‘resiliency’ one year on.
13) Contextual advertising: the solution to a cookie-less future?
14) How Ad Council raised $407M in donated media for their COVID-19 campaign.
15) New study looks at Instagram engagement rates, based on analysis of 102 million business posts.
16) How to consistently generate great article ideas in 7 steps.
17) 12 Proven ways to encourage customers to write reviews (according to 100+ marketers).
18) SEO is about humans first, search engines second: a step-by-step guide to optimizing your Shopify store — no SEO experience required.
19) Facebook shares new tips on building brand while driving direct response through ad campaigns.
20) 5 Emails every ecommerce brand should include in their welcome series (with examples).
More insights to explore…
Guide to affiliate marketing on LinkedIn in 2021.
29 best contact us page examples to inspire yours.
Why you’re going to buy a car on social media in 5 years.
How to write a great listicle post in 10 steps.
Have an awesome day!
— Itay Paz
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