What Is Programmatic Advertising?
When you hear the words “programmatic advertising”, what comes to mind?
Do you think to yourself “What Is Programmatic Advertising?” or maybe you think about demand-side platforms (DSPs) and supply-side platforms (SSPs)? Or about real-time bidding (RTB) and private marketplaces (PMPs)?
Programmatic advertising is a broad term that spans many areas of digital advertising — from AdTech platforms and media-buying methods to advertising channels and mediums.
Discover what programmatic advertising is, how it works, and the technology platforms and processes that power it.
In this article we look at what programmatic advertising is, how it works, and the technology platforms and processes that power it.
What Is Programmatic Advertising & How Does It Work?
Programmatic advertising is defined as the process of automating the purchase, sale, delivery, and measurement of digital advertising campaigns via advertising technology (AdTech) platforms. These AdTech platforms allow advertisers, publishers, and agencies to create, run, and optimize ad campaigns with minimal human involvement.
When online advertising first started, everything was a manual process; advertisers would send their ad tags to publishers, who would add them to their website.
Learn everything you want to know about Programmatic Adverting and more:
* What Is Programmatic Advertising?
* What Are the Main Programmatic Advertising Platforms?
* Ad Servers
* Supply-Side Platforms (SSPs) and Ad Exchanges
* Demand-Side Platforms (DSPs)
* Ad Networks
* Data Management Platforms (DMPs)
* How Does Programmatic Ad Buying Work?
* Ad Targeting Methods
* Programmatic Media-Buying Methods
* Tracking and Measurement
* What Are the Main Mediums and Channels of Programmatic Advertising?
* Advertising Mediums
* Advertising Channels
* Is Programmatic Advertising Effective?
Read more here.
Imagine there’s no Facebook, where’s the easy media buy? (The Drum)